Born in Spain and growing up in a family of hospitality entrepreneurs, I always knew I was going to dedicate my life to this wonderful industry. Spanish at heart, but with a London mindset after living in this cosmopolitan city for 15 years, I have built vast experience working in senior commercial positions in luxury hotel brands, both at international representation companies and on property, which has given me the strategic vision and capacity to successfully develop and implement tailored commercial solutions for my portfolio.

Now, with a solid track record and a strong business acumen, I can offer bespoke, tailor-made commercial consulting and representation for unique and inspiring boutique hotels, those wishing to increase their international presence in the UK and European markets, while maintaining the true essence of their brand.

My extensive international travels and presence at top trade shows have allowed me to meet the best in the travel industry and to build a curated network of luxury travel advisors worldwide, that I can now directly connect with my clients to develop long-lasting relationships to generate revenue for the hotels I represent. Inspiring hotels deserve the same passion for their business that they have.